“Early on a morning in 1994, Scott Sasso scribbled the name “10.Deep” on a piece of notebook paper taped to his dorm room wall at Vassar College in Poughkeepsie, New York. The name came to Scott on a complete whim—he just picked it because it sounded cool. At that point, he would have never imagined that kernel of an idea would grow into an internationally revered streetwear brand worn by hip-hop icons like A$AP Rocky and pro-skaters like Jamal Smith. The former graffiti artist and writer was really just looking for an outlet to quell his boredom and take his love of street art to the next step of wearable art.

It has been nearly two decades since Scott started painstakingly hand-printing T-shirts with “10.Deep” emblazoned across them. Today, you can find his brand in over 300 retail stores across the US and they now offer a full fashion range beyond T-shirts that includes cut-and-sew garments, weird toys, and coveted skate decks. 10.Deep is even slated to launch its own flagship store in NYC later this year.

To find out how the brand has managed to survive the economic recession that decimated so many of its peers and has continued to stay relevant among a new wave of streetwear brands, I visited Scott Sasso at the swanky 10.Deep offices in downtown Brooklyn.”-Vice:

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